The world’s second-largest brewer, Heineken, has launched a non-alcoholic version of its famous beer, hoping to capture a new trend of low or no alcohol beverages.
The company will sell Heineken 0.0% MAXX across Europe, Russia and Israel.
The European market for zero alcohol beer grew about five percent a year from 2010 to 2015.
Heineken 0.0% MAXX has half the calories of regular Heineken or Coca-Cola.
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