Target's Grand Re-opening Helps Easter Sales Increase

It's Good Friday and the rush is on to wrap up Easter shopping!

ABILENE, TX - It’s Good Friday and the rush is on to wrap up Easter shopping!

There was a heavy traffic flow at Target today because it was their grand re-opening.

After four months of remodeling, it's practically a brand new store! They've had sales going on all week long, but they will be closed on Easter Sunday.

Numbers have been extra positive, as consumers are branching out from only getting Easter baskets full of candy – opting for healthier, but pricier, options such as electronics and toys.

“As far as what people are buying is the normal Easter egg baskets, eggs, candy. But we’re also seeing an increase in DVD sales, jewelry, clothing – it’s just everything right now,” Christina Scampitilla, a Target employee, said.

Target lets you pick an Easter basket or you have the option of creating your own.

© 2017 KXVA-TV


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