It's that time of year again, hearts, candy and swooning your significant other.

Abilene businesses are already feeling the rush of Valentine's shopping.

A cake shop already had dozens of orders to feel by noon.

The owner tells Fox 15 additional staff was needed this morning.

And their expected to be baking all night.

Shop owner Deon Lawson says, “It’s been crazy all day a line out the door since 9 o clock this morning. We opened in June so we weren't sure how it would go but it's been amazing."

They say the rush is a pleasant surprise for their first Valentines.